Pantone’s Colour of The Year - we love it!
Claiming, 'It's a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative,' how very appropriate for weddings!
Leatrice Eiseman Executive Director, Pantone Color Institute, says, ""In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known. Rooted in the primordial, Viva Magenta reconnects us to original matter, invoking the forces of nature, galvanizes our spirit, helping us to build our inner strength."
