Gloucestershire-based start-up brand J.LUXE.FIT collaborates with influencer Sophie Lewis
J.LUXE.FIT is a Gloucestershire-based, start-up brand of high-performance activewear that's supportive, comfortable and affordable, designed for women will fuller figures. It was founded by young entrepreneur Jordan Tuck, 23, during the first lockdown in August 2020. As a curvy woman, Jordan was unable to find matching leggings and sports bra sets that provided the support she needed so she spent six months researching and testing the best fabrics, designs and samples.
We chat with Jordan about her collaboration with influencer Sophie Lewis. She tells us, "Check out the launch of the latest women's activewear collection that now includes bras and leggings up to size XXXL. Created in collaboration with the digital content creator and body confidence influencer Sophie Lewis, who I met on Instagram, the J.LUXE.FIT x Sophie Lewis collection is now available and is the sixth collection since the brand launched."
Jordan continues, "This collection, which includes zip-front sports bras and squat-proof leggings, complete with deep side pockets, represents a huge milestone for me, not least because of the exciting collaboration with Sophie Lewis, but also because this collection heralds the expansion of sizes in the range from XS (6-8) to XXXL (24/26)."
She adds, "When I started J.LUXE.FIT as an inclusive, empowering activewear brand, it was important to me to be able to offer a range of sizes that provided the support and confidence for women of all body types to work out alongside others in the gym or classes. With this collection, we have achieved that and having listened to our customers, with Sophie's help, we have introduced bras with adjustable straps and now zips at the front of the design, making it easier for women to put them on and take them off comfortably, especially after a good workout."
Sophie says, "I love what JLUXEFIT stands for and what it represents. I think everybody should have the chance to feel confident in their activewear and I'm honoured to be a part of a team of powerful women, that Jordan has built up over the last two years. After trying the items, when Jordan asked me to collaborate on a collection with her I had absolutely no hesitation in saying yes."
The collection includes:
*Chocolate brown zip-front sports bra, £28 and core high-waisted leggings, £40
*Steel-grey zip front sports bra, £28 and core high-waisted leggings, £40