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Outdoor 365 Group
The Cotswold Wedding Company (UK) Ltd

Slater Menswear see 62% increase in popularity of small weddings

Slater Menswear see 62% increase in popularity of small weddings With the coronavirus pandemic causing a titanic shift in our everyday lives, all industries have been forced to deal with the repercussions in one way or another. It's unsurprising to learn then that weddings, a sector revolving around large gatherings and social interactions, has taken a heavy hit this past year.

From ever-changing government restrictions to safety concerns for the general public, those looking to tie the knot have faced many hurdles. Thankfully, there seems to be a light at the end of the tunnel so suit specialists Slater Menswear have researched the toll that 2020 has had on couples planning their weddings and what ceremonies in 2021 and beyond may look like.

Key Findings:
62% increase searches for small weddings since last year
15% increase in Google searches for small wedding ideas
Spring weddings have seen a 41% decrease in popularity
6% increase in Google searches for 'intimate wedding venues'
41% increase in sales for suits after lockdown roadmap announcement

The year 2020 will affect the future of wedding ceremonies. As many couples have postponed and made adjustments to their plans, we can see patterns in what weddings will look like in 2021, 2022 and beyond.

Smaller ceremonies
Rather than gambling with the possibility of uninviting guests or losing deposits if more guidelines are put in place, more people are investigating the possibility of a more intimate ceremony. By comparing Google search results from January 2020 and January 2021, we can see that there was a 62% increase in searches for 'small weddings' and a 15% increase in searches for 'small wedding ideas'. Whether it's a way to save money on their budget or to simply avoid disappointment, the data suggests that more people are opting to have a smaller ceremony than in previous years.

Intimate wedding venues
It's not just the number of guests that we've seen shrink; more people are also choosing to opt for smaller venues too. Of the 71% of British couples that are rescheduling their nuptials, 1 in 5 are opting for a micro wedding; celebrating with 20 guests or fewer. This is partly due to a rising trend in 2020 of couples planning 'sequel weddings'. This means they can officially tie the knot with a small handful of guests while restrictions are in place, then plan a bigger bash at a later date to invite those who couldn't originally attend.

Suit sales soar!
Despite the serious blow that the coronavirus has dealt to the wedding industry, it seems that many people are optimistic that 2021 may see things return to what we'd normally expect. Only 4% of couples surveyed have rescheduled their wedding date to 2022, meaning many believe that this is the year for their big day. Mark Slater, suit buyer at Slater Menswear tells us, "Our suit sales are growing each day with more and more brides and grooms feeling optimistic about the planning of their upcoming nuptials. However, comparing our sales from the 22nd and 23rd to the 15th and 16th of February up until 3pm, Slater Menswear's suit revenue is up by a whopping 41.14%."

To shop, visit https://www.slaters.co.uk

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